3 months before & after I started playing EAv
Empire Avenue is a game/social media analytic mashup. The social network ratings are easy to wrap your head around, but what can playing the game do for you? Personally I’ve seen hug benefits from my efforts on Empire Avenue. My blog traffic has increased significantly, my Klout score has gone up 10 points, and I meet tons of awesome people (#SocialEmpire & #TeamZen).
Empire Avenue is no Farmville, it’s a fun and engaging way to social netork. The game is about dividends; you want shares you own to pay you lots, and you want your shares to produce lots of eaves for shareholders. This motivates you to do a little research on someone before you buy shares in them. You might check out their Twitter and decide to follow them, maybe fan their Facebook page, or even go to their blog and tweet out a blog post.
Having access to all of someone’s social networks in one place allows you to quickly see if an account is a robot or a real person. It would be very difficult to create a persona to fool someone on Empire Avenue. Weeding out robots frees up more time to interact with people.
One motivating factor in purchasing shares is the dividends that person pays. Since you want shares you own to produce good dividends you are more inclined to engage with people you purchase. They will be inclined to engage with you as well since they want to raise the amount of dividends they produce for shareholders.
This ultimately translates to growth of your social networks. Since it’s natural organic growth it will have a much larger impact on your level of influence. Your fans and followers will be more inclined to click your links and share your website. In my opinion, this is a great benefit to playing Empire Avenue. (e)PenguinSpark
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